About Us

About Us


Connect to Some of the Industry's Most Successful Professionals

PMG Asset Services is a division of Prime Group, a privately held Florida builder and developer with more than three generations of Real Estate development, construction and management experience. Through Prime Group's established subsidiaries, Prime Homebuilders, Prime Commercial Developers and Prime Hospitality, PMG Asset Services is able to offer a broad range of market expertise, resources and management services.

PMG specifically offers loan workout, construction management, property management, land planning and entitlements, marketing, sales and leasing services. All of our work is executed by Prime Group's executives through the seamless interaction of their subsidiaries and affiliated companies.

Assets serviced by PMG Asset Services range from undeveloped land and uncompleted residential subdivisions to partially developed condominium projects and commercial buildings.


PMG Asset Services is staffed by one of the most effective teams in the industry. Led by a seasoned Senior Administration, PMG Asset Services utilizes established, inhouse departments and experienced professionals to deliver unprecedented levels of skilled service.

Senior Administration

Fred Abbo


Fred Abbo founded the first of his companies in 1974 and the first of the Prime Group companies in 1987. His years of experience span every aspect of the construction industry and its successful performance in multiple markets.

As President and Chairman, Mr. Abbo guides and directs policy for Prime Group as well as national and international finance, marketing and sales programs. Mr. Abbo has received numerous awards for his professional and philanthropic achievements including Builder of the Year from both the Builders Association of South Florida and the LBA Builders Association, over 200 Florida’s BEST and Treasure Coast Medallion Awards as well as numerous charitable and civic recognitions.

Larry M. Abbo

Chief Executive Officer

Mr. Abbo oversees a growing portfolio and successful construction of thousands of homes built and commercial, professional medical, office, multi-family, hotels and retail spaces completed. Under Mr. Abbo’s direction, Prime Group has expanded services and influence to become a recognized leader in Real Estate development, building and management. Additionally, Mr. Abbo has outfitted the company with a progressive array of management, service and financial products while expanding their commercial, mixed-use, hotel and restaurant construction and development. A licensed Florida Real Estate Broker and Building Contractor, Mr. Abbo is currently a member of SBCCI, Florida National Association of Realtors, Builders Association of South Florida, LBA Builders Association, National Association of Home Builders and the Realtor Association of Greater Fort Lauderdale.

Geoffrey C. Bennett

P.A., Corporate Counsel

Geoffrey C. Bennett, P.A. is Corporate Counsel with more than 25 years of experience dealing with an array of business related matters including both transactions and litigation. Mr. Bennett’s knowledge, experience and insight help Prime Group successfully navigate the ever-changing business landscape.

Jim Dupre

Director of Acquisitions

Since 2004, Jim Dupre has been a leader in land acquisitions for Prime Group. He serves as government liaison and is active in national and international sales and marketing outreach through a network of brokers, conferences, and expositions. Prior to joining Prime Group, Mr. Dupre served as Managing Director of Land Sales for Coral Ridge Properties, a subsidiary of Westinghouse Communities, Inc., where he was involved in land sales in excess of $300 million. Mr. Dupre has a B.S. degree in Business Administration from Louisiana State University and a Master of International Management degree from Thunderbird School of Global Management. He has been a Florida Licensed Real Estate Broker since 1989 and serves on the Affordable Housing Committee of the Builders Association of South Florida.

Keith A. Thompson

Director of Marketing

Keith started with Prime Group in 2006 and has successfully navigated the many economic cycles since. His marketing career began as a proprietor of Jacksonville’s first design and advertising studios dedicated to the construction and real estate industry. His clients included Trammell Crow Residential, Fort Properties, Leasing Jacksonville, The Development Group, Progressive Property Group, ContraVest, Altman Management Company, and the original Apartment Guide and For Rent Magazines.

In 1998 Mr. Thompson became the first eCommerce Director of the American Welding Society. He was among the first to utilize the internet to market to the welding community domestically and internationally. Keith studied at Florida State College at Jacksonville and the University of North Florida and has over 30 years of branding and marketing experience.

Heather Strauss

Hotel Asset Manager

Heather Strauss’ 25 years of luxury brand, hotel management experience include Blackstone, Hilton Corporation, Marriott International and Thayer Lodging Group. Her operational experience included new construction, new and existing asset purchases, renovations and brand repositioning.

In 2008, Mrs. Strauss founded Strauss Hospitality which successfully managed a portfolio of hotels and completed, development feasibility projects. She holds a Master of Science Degree in International Management from The University of Maryland, Bachelor of Science Degree in Hotel Management from Rochester Institute of Technology. Ms. Strauss is also an alumni of the overseas Hong Kong International School, has taught college level hotel management courses and has been an active director on multiple Development and Convention and Visitor Bureau Boards.